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Earlier this month, we had the absolute pleasure of welcoming Morgan from Every Bride Welcome (@everybridewelcome) into Novelle, to talk about curve sizing in Bridal. Curious what she’s all about? We’ll let Morgan take it from here: ... Continue Reading
To celebrate the launch of the brand new Spring 2027 Pen Liv collection, we are hosting a designer feature event , in our Vancouver store August 21- 31, 2026! Book now to try on some of our favourite... Continue Reading
BOOK NOW Book now for our Spring Bridal SAMPLE SALE- by appointment only. Saturday August 29th & Sunday 30th - 10am- 4pm Edmonton Location. Wedding dresses, Veils and Accessories will be available! Our BEST sale yet! Book now... Continue Reading
The 2026 Oscars didn’t just roll out the red carpet—they rolled out the aisle. Bridal looks were front and center, and honestly? We’re still not over it. Here are a few of our favorite moments, paired side by... Continue Reading
Join us in our Edmonton store March 27 - April 5 to see a selection of our favourite new and classic styles from MWL bridal! Available exclusively at Novelle Bridal Shop in Edmonton. Book Now This is the perfect... Continue Reading
Join us in store to see a sneak peak of the brand new Spring 2026 Watters Collection " Something Borrowed" Vancouver: February 20 - March 1, 2026 Edmonton: March 6- 8, 2026 Book Now Something Borrowed is... Continue Reading
Join us in our Edmonton store February 6 - February 22, 2026 to have the chance to try on the stunning Canadian Designed & Made gowns from Astrid & Mercedes. Book Now From Canadian designer Lee-Ann Belter:... Continue Reading
We are so excited to host the FIRST Hayley Paige Trunk Show in Canada! In store February 13-15, 2026 & COMING BACK TO VANCOUVER March 27-29,2026 Vancouver Book Now Join us in store Valentine's weekend to preview... Continue Reading
Introducing the New MWL Collection at Novelle Bridal Edmonton BOOK NOW We are absolutely bursting with excitement to announce the arrival of one of the most anticipated collections of the year: “First Light” by MWL Straight from the... Continue Reading
At Novelle Bridal Shop, we’re all about finding the gown that defines extraordinary—because your journey to the altar deserves nothing less. That’s why we’re over the moon to introduce our newest luxury designer: Blanche Bridal! Straight from Australia,... Continue Reading
The Most Flattering Waistline is Back: Why the Basque Waist is the Hottest 2026 Wedding Dress Trend Hey, gorgeous brides-to-be! You’re deep in the search for your dream bridal gown, and while ballgowns and sleek sheaths are always... Continue Reading
Your Exclusive Western Canadian Preview Calling all Western Canadian Brides! Novelle Bridal is thrilled to announce an exclusive Calla Blanche Trunk Show Pop-Up, featuring the designer’s highly anticipated latest 2026 bridal collection. This is your exceptional chance to... Continue Reading